Introduction

In a world where fast fashion dominates and the environment faces unprecedented challenges, SEASICK strives to offer better choices for those who care about the planet.

 At the heart of SEASICK lies a powerful story of passion, innovation, and a love for the ocean. Founded by Inga, a trailblazer in circular fashion design, SEASICK is more than a swimwear brand—it’s a wave toward sustainability and ocean conservation.

"For us, the ocean is a source of life and inspiration, and protecting it guides everything we do." This ethos drives every decision, from the choice of materials to how products are crafted and shared with the world.

From Passion for Water to Circular Fashion Innovation

Inga’s Connection with Water

Inga’s love for water began in her childhood, deeply rooted in her time as a synchronized swimmer. The connection wasn’t just recreational—it was transformative. Her first experience designing swimwear with her mother sparked a realization: fashion could be more than aesthetics; it could serve a purpose.

Eye-Opening Industry Experience

After pursuing arts and fashion design, Inga entered the fashion industry, only to confront its unsustainable practices. Witnessing the environmental damage caused by fast fashion, she took a year off to travel, searching for a better way. Her time in Melbourne, Australia, surrounded by creative, like-minded individuals, inspired her to dream differently.

"My time in Australia showed me that sustainability and creativity aren’t just compatible—they’re essential."

SEASICK’s Mission: Circular Design for a Better Future

What Circular Fashion Means for SEASICK

Circular fashion is at the core of SEASICK’s mission. Unlike traditional fashion, which often leads to waste, SEASICK’s designs are made to be recycled at the end of their lifecycle. By using innovative materials like SEAQUAL YARN®—crafted from reclaimed marine plastic—the brand turns ocean pollution into premium swimwear and apparel.

Embracing Sustainability from Start to Finish

SEASICK handles every aspect of production in-house, from designing prints to manufacturing responsibly. By maintaining full control, the brand ensures alignment with its mission: eco-friendly production and recycled materials are integral, making every piece as beautiful as it is ethical.

"Sustainability isn’t a feature; it’s our foundation."

A Brand Built on Collaboration

The Mother-Daughter TeamThe 

SEASICK is as much about collaboration as it is about sustainability. At its heart is the partnership between Inga and her mother. Together, they blend decades of experience in design and garment creation, ensuring each piece embodies quality and innovation.

Partnerships with Global Initiatives

Collaboration extends beyond the family. SEASICK works with organizations like SEAQUAL INITIATIVE, which transforms ocean waste into usable materials. These partnerships amplify SEASICK’s impact, proving that collective efforts can drive real change.

Making Waves: SEASICK’s Impact and Future Goals

SEASICK has built a community of eco-conscious adventurers and ocean lovers. Each piece of swimwear or surf apparel serves as a reminder of what’s possible when fashion meets purpose. Looking ahead, the brand aims to expand its sustainable practices, forge new partnerships, and inspire more individuals to join its mission.

"We’re not just making swimwear; we’re making waves in the fight for our planet."

Conclusion

The story of SEASICK is a testament to the power of passion and purpose. From its inception to its growing impact, the brand stands as proof that fashion can be a force for good. As consumers, we have the power to choose brands that align with our values.

So, let’s choose sustainability. Let’s choose SEASICK. Join the movement today and be part of the change our oceans deserve.

 

Inga Hinkel